Blogs


Building Brand: The Role of Advertising Agencies in Creating Iconic Brands

In the bustling city of Chennai, the need for exceptional advertising agencies has become more crucial than ever.

The Future of Advertising Agencies: Predictions and Insights for 2025 and Beyond

In today's fast-paced world, the advertising industry is continuously evolving.

Tips For Creative Advertising Campaigns That Will Capture Chennai’s Attention

When we think of an advertisement, we all think of something creative, attractive, and a bit catchy so that it stays with us.

How to Choose The Best Advertising Agency in Chennai?

In the growing Fast-Paced world, grabbing the audience's attention and making a long-lasting impression is nearly impossible.

FAQs


Why Choose an Advertisement Agency?

A full-service advertising agency doesn't just build a brand but creates demand for a client’s product or service through creative strategy and marketing. It takes feedback from both clients and customers and decides the further line of action.

What is Branding?

Branding is a marketing practice in which a company creates a recognizable name, symbol, or design that belongs to the company. It helps to distinguish a product from other products and services in the market.

Why Should I Choose Baleen Media?

Baleen Media is a well-known advertising agency in Chennai that has been offering services like print media, bus back panel ads, radio ads, television ads, and internet/social media promotions for more than 16 years. Known for its creative content and innovative ideas, Baleen Media stands as one of the best advertising agencies in Chennai, offering high-quality services and understanding client needs to deliver satisfactory results. They serve all over India.

Who is Your Ideal Client, and Why?

Our ideal client is anyone who wants to advertise in Newspapers, TV, Radio, or Outdoor Mediums like buses, autos, and cinema theaters.

What Are the Core Capabilities of Your Agency? Where Do You Shine?

  • 1. Well-defined processes: From lead to cash, we follow a streamlined execution process.
  • 2. Quick turnaround time: We pride ourselves on fast service.
  • 3. Clear communication: Every step we take is communicated transparently.

How Would You Describe Your Company Culture?

Customer Satisfaction: Our focus is on making more happy customers.
Teamwork: Collaboration between client servicing executives, graphic designers, and business development executives ensures the best results.

How Long Have You Been in Business?

We have been in the advertising industry for over 16 years.

How Is Your Pricing Structured?

We offer two types of pricing models:
1. Media Partnership Pricing: A simple agreement lasting 12 months or beyond, where a percentage of margins for advertisement costs is agreed upon.
2. Deal-Based Pricing: For clients who require ad services on demand. We provide a competitive quote and proceed with execution.

How Would We Interface with Your Agency? Describe a Typical Account Team.

Each client is assigned a Client Servicing Executive (CSE) who handles their requirements, recommends the right ad-medium, provides quotes, and ensures the release of ads as scheduled. The CSE also shares proofs like newspaper samples, broadcast certificates, and snapshots.

What is Your Process for Addressing Issues? How Do You Handle Cancellations?

We have well-defined terms and conditions regarding ad cancellations. Each order is executed through a work order that specifies the ad medium, release date, charges, and cancellation policy.

Advertising Medium Pricing

Ad Medium Price Range * Unit
Newspaper - Line Ad Rs. 43 - 800 /- Per Line
Newspaper - Display Ad Rs. 31 - 8,675 /- Per SCM
Television Ad Rs. 184 - 36,000 /- Per SEC
Radio Ad Rs. 4,130 - 19,000 /- Per SEC
Paper Inserts Rs. 500 - 10,000 Per Copy
Auto & Bus Branding Rs. 950 - 3,500 Per Auto (or Bus)
Digital Marketing Rs. 500 - 5,000 Per SEC
No Parking Board Rs. 50 - 500 Per Board

* The above pricing is indicative and only for reference. It may vary from time to time according to market conditions.